Health control

January 2000
Advertising Age;1/31/2000, Vol. 71 Issue 5, p6
Trade Publication
The article presents information on the advertising campaign of PlanetRx. Its $30 million campaign, the first from Gotham, New York, spotlights the company as more than an online drugstore. According to PlanetRx Chief Operating Officer Michael Beindorff, they want to help consumers take control of their health. The advertisement broke with the tag: Life is better on PlanetRx.


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