TITLE

Health control

PUB. DATE
January 2000
SOURCE
Advertising Age;1/31/2000, Vol. 71 Issue 5, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents information on the advertising campaign of PlanetRx. Its $30 million campaign, the first from Gotham, New York, spotlights the company as more than an online drugstore. According to PlanetRx Chief Operating Officer Michael Beindorff, they want to help consumers take control of their health. The advertisement broke with the tag: Life is better on PlanetRx.
ACCESSION #
18275241

 

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