TITLE

Colorful presentation for diamonds

PUB. DATE
January 2000
SOURCE
Advertising Age;1/31/2000, Vol. 71 Issue 5, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents information on the advertisement of De Beers Consolidated Mines. The company added a little color into its television advertisement. J. Walter Thompson USA created the spot which shows a couple in an empty movie theater when the man surprises the woman with their wedding video on the big screen and a three-diamond anniversary ring from his pocket.
ACCESSION #
18275177

 

Related Articles

  • Salty talk.  // Advertising Age;4/24/1995, Vol. 66 Issue 17, p40 

    This article presents information on the television commercials produced for Diamond Crystal Specialty Foods Inc.'s salt products by Detroit, Michigan-based J. Walter Thompson USA Inc.

  • Derriere dilemma.  // Advertising Age;1/11/1999, Vol. 70 Issue 2, p38 

    This article relates the television advertising campaign made by J. Walter Thompson USA, Chicago, Illinois, for Nabisco Biscuit Co. The campaign shows a gorgeous woman walking down the street eating cheese curls. She appears not so attractive after she wipes her hand and leaves a powdery orange...

  • Schick: Diamonds are everyone's best friend. Snyder, Beth; Cardona, Mercedes M. // Advertising Age;11/8/1999, Vol. 70 Issue 46, p8 

    This section reports on the global advertising campaign to introduce Warner-Lambert Company's Schick FxDiamond razor. The marketer's two 30-second spots, created by J. Walter Thompson USA, New York, use a "he said, she said" approach with word play on the term diamond. Spending was undisclosed;...

  • Kodak in perfect focus with Tommy the angel. Garfield, Bob // Advertising Age;2/28/1994, Vol. 65 Issue 9, p46 

    This article reviews the television advertisement for Eastman Kodak Co. featuring six-year old Tommy Higgins. The kid in the commercial is a chubby-cheeked, freckle-faced 6-year-old boy who is captured in super-slow motion falling supine in the snow and flapping his limbs to leave an angelic...

  • Great minds think alike for White Castle and BK.  // Advertising Age;8/9/1999, Vol. 70 Issue 33, p3 

    The article reports on the television advertising campaign of White Castle Systems and Burger King Corp. as of August 1999. White Castle Systems and agency J. Walter Thompson USA, Detroit, got a jolt last week when it was disclosed that Burger King Corp. was planning a spot using nicotine-style...

  • JWT clamps down on clutter with new plan. Mandese, Joe // Advertising Age;12/23/1991, Vol. 62 Issue 54, p3 

    The article reports on the move of J. Walter Thompson USA Inc. (JWT) to adjust the prices it negotiates for all national TV buys in the U.S. It will adjust the prices based on the amount of non-program time in each show or package of shows. The plan will enable JWT to factor clutter into...

  • BY THE BUY: SPOT. Lasek, Alicia // Advertising Age;5/13/1991, Vol. 62 Issue 20, pS-22 

    Presents an interview with Nanci Gray Schwartz, vice president for the media buying division of New York-based J. Walter Thompson USA Inc. Opinion on the upcoming television buying season; Expectations for the upfront season; Insight about the television audience measurement issue; View on the...

  • Alternative Advertising Formats for Cable Television. Keown, Charles F.; Freunschuh, Leslie // Current Issues & Research in Advertising;1985, Vol. 8 Issue 2, p175 

    In a factorial experiment using two lengths of time (2½ and 4 minutes) and two types of format (segmented—individual story line for each product, and nonsegmented—single story line for all products), student subjects were shown cable television commercials featuring five...

  • The kids krunch.  // MediaWeek;7/5/93, Vol. 3 Issue 27, p17 

    Reports on developments in the childrens' market of network television, cable, spot television and print. Marketplace's ways in correcting anomalies arising from rising demand for television time and dwindling ratings. CPM increase of up to 40 percent for commercial time.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics