TITLE

New team yearns for creativity

PUB. DATE
January 2000
SOURCE
Advertising Age;1/31/2000, Vol. 71 Issue 5, ps22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article evaluates the performance of advertising company Y&R Advertising as of January 2000. At the end of 1999, Young & Rubicam Inc. CEO Peter Georgescu stepped down. Burson-Marstellar President-CEO, Tom Bell was named president-chief operating officer. Also coming on board was Graham Phillips, as chairman-CEO of the ad agency. Jim Ferguson was hired as chief creative in the New York office from chief creative officer of DDB Needham's Dallas office. The company picked-up Barilla Co., Jim Beam Brands Worldwide and a handful of dot.com companies for a 16 percent increase in billings.
ACCESSION #
18275145

 

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