TITLE

Microsoft, Miller losses sting

PUB. DATE
January 2000
SOURCE
Advertising Age;1/31/2000, Vol. 71 Issue 5, ps22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article evaluates the performance of advertising agency Wieden & Kennedy as of January 2000. In 1999, the agency lost the $200 million-plus Microsoft Corp. account and $60 million in Miller Genuine Draft billings. Wieden, however, ended the year with a great morale-building victory, the return of the Nike account from creative rival Goodby, Silverstein & Partners. The agency netted search engine Alta Vista and enough dot-com accounts to claim a billings rebound of $795 million in 1999-close to those of the previous year. Wieden is aiming to build its international presence with a long-term goal of increasing non-U.S. billings from 26 percent to 50 percent.
ACCESSION #
18275067

 

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