Three Cs: Clow, clout, creativity

January 2000
Advertising Age;1/31/2000, Vol. 71 Issue 5, ps21
Trade Publication
The article evaluates the performance of advertising agency TBWA/CHIAT/DAY as of January 2000. The agency's creative factory spent 1999 churning out $600 million in new business wins, almost half of them, $280 million, from dot-coms. It made headlines by reformulating management rather than knocking out new campaign hits. Creative remained strong and varied in execution from its Monday Night Football promos for ABC to its illustrated TV spot for Den.com. Lee Clow was named chairman, chief creative officer worldwide, and Bob Kuperman to president-CEO of the Americas for TBWA Worldwide. In a move to save the Levi Strauss & Co. account, Creative Director Chuck McBride was brought in to the San Francisco, California office.


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