Delta departs, Carnival docks

January 2000
Advertising Age;1/31/2000, Vol. 71 Issue 5, ps20
Trade Publication
The article evaluates the performance of advertising agency Saatchi & Saatchi as of January 2000. In 1999, Saatchi gained business from clients including Procter & Gamble Co., General Mills and Eastman Kodak Co. A blow to the agency was the lost of Delta Air Lines, but the New York office came back in the travel category, landing the creative and planning assignment for Carnival Cruise Lines. The agency edged its way onto Glaxo Wellcome's roster with its win of the anti-influenza inhalant Relenza. On the creative front, kudos to Saatchi for casting the ideal actor to personify the flu--Wayne Knight, the noisome Newman on Seinfield, TV program. Saatchi needs to resolve contract issues with Toyota Motor Sales USA.


Related Articles

  • Global Agency Network. WENTZ, LAUREL; NEFF, JACK // Advertising Age;1/13/2003, Vol. 74 Issue 2, pS-4 

    The article reports on the performance of advertising agency Saatchi & Saatchi which "Advertising Age" has named as its Global Agency Network for the year 2002. The company was recognized for the amount of new billings citing a contract with Procter & Gamble Co. and General Mills. The company...

  • Saatchi makes a beeline for Kodak. Atkinson, Claire // Advertising Age;4/28/2003, Vol. 74 Issue 17, p3 

    The article reports that U.S.-based Saatchi and Saatchi Co. PLC wants to become Eastman Kodak Co.'s primary agency. Saatchi handles only youth marketing for Kodak but the majority of Kodak's spending is with WPP Group's Ogilvy and Mather Worldwide. Saatchi chief executive Kevin Roberts wants to...

  • Saatchi land ...30m extra Sunny Delight.  // Marketing Week;6/24/1999, Vol. 22 Issue 21, p12 

    Reports on the selection of Saatchi & Saatchi Co. PLC as the official advertiser of Procter & Gamble Co.'s fruit drink Sunny Delight. Details of the contract; Advertising budget for the product.

  • Saatchi Revamps For D'Arcy Work. Mcmains, Andrew // Adweek Eastern Edition;2/24/2003, Vol. 44 Issue 8, p11 

    Reports that advertising agency Saatchi & Saatchi PLC's New York staff is expanding its account management and creative ranks to handle incoming business including Procter & Gamble Co. (P&G) oral care and General Mills' Pilsbury and Folgers. Appointment of former managing director of D'Arcy,...

  • Kodak Putting Its Digital Offerings In Picture to Move Tweens 'Upstream'. Wasserman, Todd // Brandweek;5/6/2002, Vol. 43 Issue 18, p6 

    Focuses on the advertising campaign created by Saatchi & Saatchi for Eastman Kodak to promote its Kodak's Picture CD service. Sites where the service can be availed.

  • Kodak Mulls Shop Relationships. McMains, Andrew; Sampey, Kathleen // Adweek Eastern Edition;4/23/2001, Vol. 42 Issue 17, p3 

    Reports that the Eastman Kodak Co. is weighing options besides lead agency Ogilvy & Mather, as it retools its branding strategy for the digital age. Suggestion that Ogilvy and Saatchi split the United States accounts; Advertising agencies that participated in the Kodak review focusing on...

  • VITAL SIGNS STEADY.  // AdMedia;Feb2003, Vol. 18 Issue 1, p43 

    Reports on financial performance of advertising industry in New Zealand for the year 2002. Money billed by accredited advertising agencies in 2002 and 2001; Increase in revenues of agencies from 2001 to 2002; Actual billings of the agency Saatchi & Saatchi PLC in 2002.

  • Parlor Tricks from Kelly Ripa. Facenda, Vanessa L. // Brandweek;10/29/2007, Vol. 48 Issue 39, p45 

    The article discusses a television advertisement for Procter & Gamble's Tide 2X Ultra Detergent. In the advertisement talk show host Kelly Ripa is featured having a dinner party and explaining the benefits of the laundry detergent. The regional television advertisement was created by the...

  • 2/Crest: Bulldozer.  // CREATIVITY;Aug2008, Vol. 16 Issue 7, p14 

    The article reports about an advertisement for Procter & Gamble Co.'s Crest toothpaste, developed by agency Saatchi and Saatchi Co. PLC. It is mentioned that the advertisement about a demolition man on a bulldozer, has been widely appreciated by children. Reportedly, executive creative director...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics