TITLE

Delta departs, Carnival docks

PUB. DATE
January 2000
SOURCE
Advertising Age;1/31/2000, Vol. 71 Issue 5, ps20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article evaluates the performance of advertising agency Saatchi & Saatchi as of January 2000. In 1999, Saatchi gained business from clients including Procter & Gamble Co., General Mills and Eastman Kodak Co. A blow to the agency was the lost of Delta Air Lines, but the New York office came back in the travel category, landing the creative and planning assignment for Carnival Cruise Lines. The agency edged its way onto Glaxo Wellcome's roster with its win of the anti-influenza inhalant Relenza. On the creative front, kudos to Saatchi for casting the ideal actor to personify the flu--Wayne Knight, the noisome Newman on Seinfield, TV program. Saatchi needs to resolve contract issues with Toyota Motor Sales USA.
ACCESSION #
18274729

 

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