Additions provide billings bounce

January 2000
Advertising Age;1/31/2000, Vol. 71 Issue 5, ps20
Trade Publication
The article evaluates the performance of advertising agency Ogilvy & Mather Worldwide as of January 2000. Founder David Ogilvy died in July. In response, the agency immortalized him with a logo name change to Ogilvy written in the advertising giant's own hand. The agency scored big early in the year with the $300 million government contract for the White House Office of National Drug Control Policy. Other big gains included the $90 million Miller Lite account, $100 million worldwide BP Amoco and $75 SAP. On the creative side, Eastman Kodak Co. and the ongoing IBM Corp. work shone. American Express Co. continues to be strong, as does Maxwell House. Changes should be watched in the media department as WPP Group moves ahead with the global media buying agency MindShare in the U.S.


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