Shop turning e-opportunist

January 2000
Advertising Age;1/31/2000, Vol. 71 Issue 5, ps20
Trade Publication
The article evaluates the performance of advertising agency Messner Vetere Berger McNamee Schmetterer/Euro RSCG as of January 2000. 1999 was said to be an unremarkable year for the company in terms of new-client prospecting. The company's total was three, adding $70 million in billings. Added to its roster via existing relationships were Intel Corporation's consumer and business-to-business account, Stouffer's Skillet Sensations and Web site creation for the company's frozen-food lines. Messner Vetere plans to help its clients identify e-commerce opportunities, such as Volvo Cars of North America's effort to promote its cars online.


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