TITLE

Dot-coms boost billings

PUB. DATE
January 2000
SOURCE
Advertising Age;1/31/2000, Vol. 71 Issue 5, ps18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article evaluates the performance of advertising agency Martin Agency as of January 2000. In 1999, the agency chugged along, adding $90 million in net growth to its new business coffers. It reaped the benefit from the growth of Internet advertising, reeling in a gaggle of dot-com clients, including CareerBuilder, Motley Fool, Carfax, Performance Bike, Smart Online and Sandbox.com. The agency was able to win a television assignment for Kohler Co. Among the companies that severed relationship with Martin include Wrangler Co. and Bank One. In an outlook, Martin's dot-com new business streak proves the agency can more than function in an increasingly interactive marketplace.
ACCESSION #
18274683

 

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