TITLE

Merged agencies morph again

PUB. DATE
January 2000
SOURCE
Advertising Age;1/31/2000, Vol. 71 Issue 5, ps16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article evaluates the performance of advertising agency Lowe Lintas & Partners Worldwide as of January 2000. It was learned that Ammirati Puris Lintas and Lowe & Partners/SMS began in 1999 as sibling Interpublic Group of Cos. agencies, but were merged into one as Lowe Lintas & Partners Worldwide. Ammirati resigned the Iridium account after it dwindled from $140 million to just $10 million, and dealt with the resignation of Richard Hadala, management consultant hired to head the agency. Lowe dealt with a heavy blow when Mercedes-Benz of North America moved its estimated $100 million account to Omnicom Group's Merkley Newman Harty. After the merger, the Lowe management team took most of the top spots with Nancy McNally of Ammirati as general manager of Lowe Lintas.
ACCESSION #
18274620

 

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics