TITLE

Seizing online opportunities

PUB. DATE
January 2000
SOURCE
Advertising Age;1/31/2000, Vol. 71 Issue 5, ps15
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article evaluates the performance of advertising agency Goodby, Silverstein & Partners as of January 2000. The agency pushed its billings total to $671 million from $394 million, tapping the Internet account rush for players of primary promise, particularly the $60 million eTrade account. It landed its most significant win with the $80 million Discover Financial Services account, beating out Chicago-based Leo Burnett USA, among others. It snared the consolidated Hewlett-Packard Co. account at a critical time for the computer giant trying to regain momentum. Dave O'Hare was appointed creative director, and planner Chris Chalk was hired. Goodby plans to take on the challenge of bringing the creative standards of online advertising up to those of traditional media.
ACCESSION #
18274566

 

Related Articles

  • March roars like a lion for Goodby. Cuneo, Alice Z.; Arndorfer, James B. // Advertising Age;3/29/1999, Vol. 70 Issue 13, p12 

    This article reports on the total billings won by Goodby, Silverstein & Partners through March 1999. The wins bring the total billings of the agency well over the $ 500 million mark for the first time. Following a four-month review that included Leo Burnett USA, Lowe & Partners, and the Martin...

  • Goodby's Riney hire won Discover. Kelly, Jane Irene // Adweek New England Edition;03/29/99, Vol. 36 Issue 13, p51 

    Announces Goodby Silverstein & Partners' acquisition of the $80 million Discover Card account in March 1999. Credit attributed to creative director Dave O'hare, who joined the agency in March 1999, for developing the creative concepts; Advertising concepts planned for Discover Card.

  • Goodby's Riney hire helps reel in discover. Kelly, Jane Irene // Adweek Eastern Edition;3/29/1999, Vol. 40 Issue 13, p4 

    Focuses on Goodby Silverstein & Partners' acquisition of the $80 million Discover Card account in March 1999. Credit attributed to creative director Dave O'Hare, who joined the agency in March 1999, for developing the creative concepts; Advertising concepts planned for Discover Card.

  • Robson plan: Redefine traditional Goodby rep for media-flexible age. Cuneo, Alice Z. // Advertising Age;6/26/2006, Vol. 77 Issue 26, p24 

    The article features Derek Robson, co-managing director of advertising agency Goodby, Silverstein & Partners in San Francisco, California. Robson sees his challenge as orchestrating a cultural revolution. He spent his first months at Goodby operating like an outside consultant. Robson determined...

  • Omnicom moves in on global HP. Nettleton, Kate // Campaign;2/29/2008, p1 

    The article reports on the bid of Omnicom Inc. to handle the global advertising business of computer company Hewlett-Packard (HP) Co. It states that HP has allocated a total of $100 million for the advertising of its products worldwide. HP has employed various agencies to manage its advertising...

  • The dynamic duo who rode to their own rescue. Cooper, Ann // Campaign;4/18/2008, Issue 15, p19 

    The article reports on the strategies carried out by Jeff Goodby and Rich Silverstein, founders of the advertising agency Goodby, Silverstein & Partners, that help towards the success of their business in San Francisco, California. Goodby and Silverstein has hired executive Derek Robson and a...

  • Nike OKs $50 mil intro ad push for Alpha. Jensen, Jeff // Advertising Age;10/5/1998, Vol. 69 Issue 40, p4 

    States that Nike Co. has approved an advertising campaign for the United States launch of its Alpha project, from Goodby, Silverstein & Partners, San Francisco. Details of the launch as yet to be finalized; The eight television commercials planned for the campaign; Details on the commercials.

  • Adding dignity to women's sports. Cuneo, Alice Z. // Advertising Age;2/8/1999, Vol. 70 Issue 6, ps12 

    This article presents information on the role of Rene Cournoyer at advertising agency Goodby, Silverstein & Partners. Cournoyer is one of two women in the agency with the rank of associate partner. She has worked with executives at sportswear company NIke to target young women and create...

  • Accounts in play.  // Advertising Age;11/29/1999, Vol. 70 Issue 49, p71 

    The section presents a graph of advertising accounts won and lost by a number of advertising agencies as of November 29, 1999, including Ogilvy & Mather Worldwide and Goodby, Silverstein & Partners.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics