TITLE

Independence no laughing matter

PUB. DATE
January 2000
SOURCE
Advertising Age;1/31/2000, Vol. 71 Issue 5, ps15
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article evaluates the performance of advertising agency Cliff Freeman & Partners as of January 2000. After loosing several key clients, the agency signed up new accounts, won creative awards and bought itself out from parent Saatchi & Saatchi, New York. In 1999, it lost Ameritech Corporation's cellular and paging business when the company was acquired by SBC Communications. New business front improved in the second half when the shop landed assignments for launch campaigns for Send.com and Office.com, the $15 million account of Church's Chicken and the $45 million account of Budget Rent A Car. Freeman claimed its independence in a $4.6 million management buyout. New accounts helped the shop expand into other media as it created radio and online advertisements for its dot-com clients.
ACCESSION #
18274547

 

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