Revamp boosts billings

January 2000
Advertising Age;1/31/2000, Vol. 71 Issue 5, ps15
Trade Publication
The article evaluates the performance of advertising agency FCB Worldwide as of January 2000. After parent True North Communications bulked FCB with the resources of sibling agency Bozell Worldwide, the company grew fatter. The realignment gave FCB $4.9 billion in billings based on contributions from the Detroit and Costa Mesa, California offices. DaimlerChrysler and Hilton Hotels are among clients added to the agency. Former chairman-CEO of the smaller FCB Worldwide, Brendan Ryan, was named CEO of the combined agency. Leo-Arthur Kelmenson, formerly chairman of Bozell, became FCB chairman. The agency added more than 30 new accounts, picking up $200 million in new billings from WebTV, Applebee's International and Maytag Corporation's Hoover Co.


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