TITLE

Revamp boosts billings

PUB. DATE
January 2000
SOURCE
Advertising Age;1/31/2000, Vol. 71 Issue 5, ps15
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article evaluates the performance of advertising agency FCB Worldwide as of January 2000. After parent True North Communications bulked FCB with the resources of sibling agency Bozell Worldwide, the company grew fatter. The realignment gave FCB $4.9 billion in billings based on contributions from the Detroit and Costa Mesa, California offices. DaimlerChrysler and Hilton Hotels are among clients added to the agency. Former chairman-CEO of the smaller FCB Worldwide, Brendan Ryan, was named CEO of the combined agency. Leo-Arthur Kelmenson, formerly chairman of Bozell, became FCB chairman. The agency added more than 30 new accounts, picking up $200 million in new billings from WebTV, Applebee's International and Maytag Corporation's Hoover Co.
ACCESSION #
18274522

 

Related Articles

  • Shop shrinks in size, status.  // Advertising Age;1/31/2000, Vol. 71 Issue 5, ps12 

    This article evaluates the performance of advertising agency Bozell Worldwide as of January 2000. The company lost its international status and shrink to about almost half its size as parent company True North Communications shifted clients and offices to sibling agency Foote, Cone & Belding....

  • Is there more to True North's merger talks than meets the eye? Hatfield, Stefano // Campaign;08/20/99, Issue 33, p2 

    Comments on speculations about True North Communications Inc.'s plan to merge its Foote Cone & Belding Communications and Bozell Worldwide subsidiaries. Creation of the largest advertising agency in the United States; Increase in the share price of True North; Radical alternative of organic...

  • True North to acquire again in London.  // Campaign;09/17/99, Issue 37, p1 

    Reports that advertising agency True North is looking for another agency in London, England to acquire after the merger of its Foote Cone & Belding and Bozell subsidiaries in London.

  • More questions than answers in True North deal. Tylee, John // Campaign;09/17/99, Issue 37, p12 

    Analyzes the merger of True North's advertising subsidiaries Foote Cone & Belding (FCB) and Bozell. Plan to form FCB Worldwide; Anticipated savings; Expected changes in personnel positions; Accounts that need to maintained; Comments on the deal by Publicis' head Maurice Levy who is the largest...

  • True North looks global with revamp of shops. Chura, Hillary; Wentz, Laurel // Advertising Age;9/13/1999, Vol. 70 Issue 38, p74 

    Reports on True North Communications' merger of its advertising agencies Bozell Worldwide and Foote, Cone and Belding to form FCB Worldwide. Details of the consolidation; Move as part of the company's efforts to create a global agency network.

  • 1942. Cummings, Carrie // Adweek;12/7/2015, Vol. 56 Issue 42, p66 

    The article offers information on the advertising agency networks Foote, Cone and Belding (FCB), which has undergone numerous face-lifts, name changes and management restructurings.

  • True North-Bozell talks intensify.  // Crain's Chicago Business;9/11/95, Vol. 18 Issue 37, p54 

    Reports on the heating up of merger talks between True North Communications Inc. and Bozell Worldwide.

  • TN Media becomes Pervasive Media. Linnett, Richard; Friedman, Wayne // Advertising Age;12/4/2000, Vol. 71 Issue 50, p3 

    The article cites the decision of True North Communications to revamp TN Media under the new name Pervasive Media. True North is restructuring to compete more effectively with other unbundled media companies. It cites the possible merger of FCB Worldwide's media operation into the consolidated unit.

  • FCB and Bozell to merge worldwide. Tylee, John // Campaign;09/10/99, Issue 36, p1 

    Reports on True North's merger of its advertising agencies FCB and Bozell. Details of the merger deal; Impact on the advertising agencies' business operations.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics