TITLE

Lite's out, but no United departure

PUB. DATE
January 2000
SOURCE
Advertising Age;1/31/2000, Vol. 71 Issue 5, ps14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article evaluates the performance of advertising agency Fallon McElligott as of January 2000. The loss of Miller Lite and the rescue of United Airlines business marked the performance of the agency in 1999. The U.S. operation won Navistar International Corp., Electronic Data Systems Corp., F.A.O. Schwarz, Crown Plaza Hotels and Resorts, MTV, MindSpring Enterprises and eTour. It severed with clients Weyerhauser Co., Wenner Media and Miller Lite. Fallon plans to open new offices overseas as well as beef up its interactive capabilities, including Web page creation.
ACCESSION #
18274469

 

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