TITLE

One billion reasons to expand

PUB. DATE
January 2000
SOURCE
Advertising Age;1/31/2000, Vol. 71 Issue 5, ps14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article evaluates the performance of advertising agency Deutsch as of January 2000. The company won Procter & Gamble's Reflect.com beauty Web site and Microsoft's online travel and ticket booking service Expedia.com. Plans for a European expansion was announced. In 1999, the agency bid farewell to Andrew Jergens Company's Biore. The agency also nabbed Pfizer's anti-allergy medicine Zyrtec, SunAmerica, Brinks Home Security and Tommy Hilfiger. It was said that the industry should keep an eye for Deutsch's global growth. While CEO Donny Deutsch is scouting worldwide locations, holding company chiefs are scouting Deutsch.
ACCESSION #
18274424

 

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics