TITLE

Making a Kaess for the future

PUB. DATE
January 2000
SOURCE
Advertising Age;1/31/2000, Vol. 71 Issue 5, ps14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article evaluates the performance of advertising agency DDB Worldwide as of January 2000. In 1999, the agency reeled in a slew of creative awards, both in the U.S. and overseas. It tapped Ken Kaess as president and heir-apparent to Chairman-CEO Keith Reinhard. The company's New York office debuted a stand-out effort for new client Sephora while the Chicago office was behind a comical Bud Light spot. The New York office won 12 new accounts, including the $20 million post-merger creative assignment for Exxon Mobil Corp., while the West Coast cleaned up with the estimated $90 million Clorox Co. win.
ACCESSION #
18274409

 

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