TITLE

Summer wind comes blowing in

PUB. DATE
January 2000
SOURCE
Advertising Age;1/31/2000, Vol. 71 Issue 5, ps12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article evaluates the performance of advertising agency Leo Burnett USA as of January 2000. It was said that the agency, the largest arm of Leo Group, continued diversifying. It bought a minority stake in Moroch & Associates, to bolster its local retail field marketing capabilities, expanded TFA/Leo Burnett Technology Group to San Francisco, California and Austin, and launched the Lapiz Hispanic marketing subsidiary. Mary Bishop was promoted to president and chief marketing officer, from global head of Procter & Gamble Co. and managing director for Burnett's healthcare unit. The company established an eight-person board that will focus on U.S. operations. Leo Burnett USA wants to diversify beyond packed goods, targeting dot-coms and growth industries such as healthcare.
ACCESSION #
18274394

 

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