Shop shrinks in size, status

January 2000
Advertising Age;1/31/2000, Vol. 71 Issue 5, ps12
Trade Publication
This article evaluates the performance of advertising agency Bozell Worldwide as of January 2000. The company lost its international status and shrink to about almost half its size as parent company True North Communications shifted clients and offices to sibling agency Foote, Cone & Belding. After the realignment, North American President Gene Bartley was named Bozell Group CEO. Bozell Worldwide Chairman Leo-Arthur Kelmenson moved to FCB as chairman. The company also lost the $15 million Levitz Furniture Corp. One of Bozell's most dramatic advertisement was a 60-second Datek spot that shows investors crashing onto the floor of a stock exchange to gain access to tools and information once available only to professionals.


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