Integrated effort takes flight

January 2000
Advertising Age;1/31/2000, Vol. 71 Issue 5, ps10
Trade Publication
The article evaluates the performance of BBDO Worldwide, New York. The company made changes dedicated to expanding operations in 1999. New staffers include Susan Smith Ellis, who became director of integrated marketing services, Matt Seiler as director of strategic services, and Susan Pinkwater as head of a new Web marketing unit. PepsiCo handed BBDO a nearly $200 million media account for Tropicana, while Gillette Co. consolidated media buying and planning for North America and Western Europe with the agency, along with a $15 million creative assignment for its deodorant brands. After entering the interactive market, BBDO has similar plans to expand its offerings in direct marketing and sales promotion for 2000.


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