TITLE

New team repositions creative

PUB. DATE
January 2000
SOURCE
Advertising Age;1/31/2000, Vol. 71 Issue 5, pa10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article evaluates the performance of advertising agency Bates USA. It was learned that the company shook up its management team in 1999. Seeking to raise the creative bar, Worldwide Creative Director John Fawcett took on North America and Mike Robertson, who had the North American post, moved to California as vice chairman to oversee Hyundai Motor America creative strategy. Bates promoted Chris Clark, business development director to executive vice president, director of planning and strategic development. Paul Levine from Mad Dogs & Englishmen, was hired to take over the new business duties as chief marketing officer.
ACCESSION #
18274278

 

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