Aveda gets bigger budget, new ad look under Lauder

Cardona, Mercedes M.
May 1999
Advertising Age;5/3/1999, Vol. 70 Issue 19, p10
Trade Publication
Focuses on the advertising of parent Estee Lauder Cos.' Aveda Corp. Plans of the herbal products marketer to increase spending in 1999; Introduction of Rosemary Mint shampoo with advertising from Lloyd & Co.; Comment of Bob Salem, global marketing executive on company plans to double its corporate marketing budget; Success of mass-market herbal brands.


Related Articles

  • Repair your hair. Latona, Valerie; Coleman, Kristina Ferrante // Shape;Oct2005, Vol. 25 Issue 2, p56 

    Evaluates the cosmetic brand "Damage Remedy Restructuring System" from Aveda Corp.

  • Aveda reaches out. Tode, Chantal // WWD: Women's Wear Daily;3/26/1999, Vol. 177 Issue 58, p0 

    Announces the launch of the Rosemary Mint Shampoo of cosmetics firm Aveda as companion product to its Rosemary Mint Conditioner. Motive for launch of shampoo; Product outlets; Marketing and advertising strategy; Sales expectations.

  • Aveda on the lookout for head of marketing.  // Marketing Week;9/12/2002, Vol. 25 Issue 37, p9 

    Reports the search for a marketing head by Aveda Corp. in Great Britain. Job responsibilities; Name of immediate company; Profile of the company.

  • Nature-Based products and botanicals. Barone, Amy // Global Cosmetic Industry;Apr99, Vol. 164 Issue 4, p70 

    Discusses the increasing trend in the manufacture of nature-based products and botanicals. Use of spices from the food industry by Mane Fragrances; Use of raw materials from space and the sea by Quest; Use of fermentation and extraction from herbs and minerals by IFF; Use of botanicals by Aveda.

  • THE FAB 25. Knight, Sophie // Natural Health;Nov2010, Vol. 40 Issue 8, p80 

    The article offers information on the winners of the 6th annual Natural Health beauty awards. For the hair conditioner, Aveda's Damage Remedy Daily Hair Repair, is adjuded as the best. This plant-based conditioner from Aveda Corp. includes quinoa protein to protect hair from heat damage. In the...

  • Green tea and other goodies. Goldemberg, Robert L. // DCI;Sep94, Vol. 155 Issue 3, p58 

    Discusses herbal remedy products of the cosmetics industry in the United States. Vitamin and mineral content of green tea; Yucca Glauca extract for burns and abrasions; Hawthorne extracts for acnes; Jewelweed extract for poison ivy and other tropical irritants; Horsetail extract for connective...

  • Cole Haan fashions an effort for women. Thompson, Stephanie // Advertising Age;8/25/2003, Vol. 74 Issue 34, p6 

    The article focuses on the print advertising campaign created by New York-based Lloyd & Co. for the women's lineup of footwear, handbags and outwear from Cole Haan. The campaign features straight-on model shots to associate a face with a look of the brand and the products. Cole Haan will also...

  • AVEDA LAUNCHES LIFESTYLE SALON & SPA CONCEPT.  // Spa Australasia;2010, Vol. 43, p29 

    The article announces that Aveda Corp. has launced its Aveda Lifestyle Salon & Spa Concept in Australia.

  • Aveda raids L'Oréal for Europe chief.  // Marketing Week;1/16/2003, Vol. 26 Issue 3, p10 

    Reports on the appointment of Emanuel Rey as marketing director of beauty company Aveda in Europe. Career highlights; Responsibilities of Rey as marketing executive; Expansion plans of Aveda.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics