TITLE

Fox Sports' baseball ads take a swing at elderly

AUTHOR(S)
Petrecca, Laura
PUB. DATE
May 1999
SOURCE
Advertising Age;5/3/1999, Vol. 70 Issue 19, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Looks at the television advertising campaign to promote Fox Sports cable network's coverage of the program `Saturday Baseball Game of the Week,' which begins June 5, 1999. Cliff Freeman & Partners targeting the young male demographic; The commercials centering on the mishaps of an 89-year-old ex-baseball player who decides to return to the profession; Politically incorrect ads from Freeman.
ACCESSION #
1827375

 

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