TITLE

Breakfast is back, and this time it's mobile

AUTHOR(S)
Pollack, Judann
PUB. DATE
May 1999
SOURCE
Advertising Age;5/3/1999, Vol. 70 Issue 19, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on marketing food. New products at the Food Marketing Institute's annual show in May 1999; Four breakfast cereals from Kraft Foods' Post division and a line of breakfast-type Lunchables from Kraft's Oscar Mayer unit; Advertising campaign from J. Walter Thompson USA; Convenience line products to be introduced by Kellogg Co.; The idea of all-day breakfasts. INSET: Nickelodeon is popular partner for many kids-food marketers.
ACCESSION #
1827372

 

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