TITLE

Newspapers turn to Zyman to stem long-term declines

AUTHOR(S)
Kerwin, Ann Marie
PUB. DATE
May 1999
SOURCE
Advertising Age;5/3/1999, Vol. 70 Issue 19, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
States that the Newspaper Association of America (NAA) wants to develop a branding campaign for United States publishers. The trade association hiring marketing executive, Sergio Zyman, owner of the Z Group consultancy company; The advertising effort to increase newspaper circulation and readership; Budget for the NAA campaign.
ACCESSION #
1827369

 

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