TITLE

Bacardi plays on brand's sensuality

AUTHOR(S)
Petrecca, Laura
PUB. DATE
May 1999
SOURCE
Advertising Age;5/3/1999, Vol. 70 Issue 19, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on Bacardi-Martini USA, which is trying to gain consumer interest in its Disaronno amaretto brand with an advertising campaign from McKinney & Silver. The image evoking sensuality and the amaretto's Italian heritage; Print and outdoor ads; How Disaronno will be targeted at the homosexual community.
ACCESSION #
1827367

 

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