TITLE

Western boosts N.Y. for Carat battle

AUTHOR(S)
Ross, Chuck
PUB. DATE
May 1999
SOURCE
Advertising Age;5/3/1999, Vol. 70 Issue 19, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
States that Western Initiative Media Worldwide is challenging Carat USA. The move of Andrew Sharpe, director of marketing and communications in Initiative's London, England office to New York City; His expertise in modeling tools and statistical techniques in media buying and planning; Cheryl Idell to join Sharpe as a chief strategic officer; Carat's success in Europe.
ACCESSION #
1827366

 

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