TITLE

Gillette awards BBDO antiperspirant brands

AUTHOR(S)
Petrecca, Laura; Cardona, Mercedes M.
PUB. DATE
May 1999
SOURCE
Advertising Age;5/3/1999, Vol. 70 Issue 19, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that Gillette Co. moved its antiperspirant/deodorant brand accounts to BBDO Worldwide. The shift as part of a consolidation by the marketer; BBDO handling the advertising for Gillette's razors and blades; Why the Saatchi & Saatchi advertising agency left Gillette; Growth of the antiperspirant/deodorant category.
ACCESSION #
1827364

 

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