TITLE

Nabisco bids to recapture lost leadership

AUTHOR(S)
Pollack, Judann
PUB. DATE
May 1999
SOURCE
Advertising Age;5/3/1999, Vol. 70 Issue 19, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Features Rick Lenny, president of Nabisco Biscuit Co. Impact of a leveraged buyout on the company; His development of marketing strategies based on consumer needs; Increase in marketing spending; Advertising campaign plans from J. Walter Thompson USA and Foote, Cone & Belding; Products such as SnackWell's and Teddy Grahams; Nabisco's delivery system to retailers.
ACCESSION #
1827357

 

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