TITLE

Methodology

AUTHOR(S)
Mellor, Richard
PUB. DATE
July 1999
SOURCE
Advertising Age;7/26/1999, Vol. 70 Issue 31, ps38
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article provides information on a study of the most recognized new-media award schemes from around the world, according to 20 cyber luminaries. The final list includes most of the advertising industry favorites together with one or two newcomers. Each of the top 10 completed a questionnaire covering criteria of number of participating countries, total number of entries, category breakdown and whether they had an education program and/or a student award and entry fees. Even ceremony attendance and whether the cost of a table represented value for money were taken into consideration.
ACCESSION #
18271440

 

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