July 1999
Advertising Age;7/26/1999, Vol. 70 Issue 31, p48
Trade Publication
Presents an update on the advertising industry in the U.S., as of July 1999. Promotion of Piergiorgio Traverso at General Motor Corp.; Finalists for the advertising account of Datek Online; Information on the launching of an advertising office by Leo Burnett Co. in San Francisco, California.


Related Articles

  • Online broker Datek stakes 'serious' turf with $80 mil. Chura, Hillary; Cardona, Mercedes M. // Advertising Age;10/18/1999, Vol. 70 Issue 10, p1 

    This article describes the marketing and advertising strategy employed by Datek Online company. Unable to match competitor's large budgets, the U.S. fourth-largest online trading company eschews island-owning tow truck drivers and other humorous advertising yarns in its multimedia effort...

  • ADVERTISING AGENCIES.  // Las Vegas Business Press (10712186);2009 Book of Lists, p34 

    A list of the top advertising agencies in Las Vegas, Nevada for 2009 ranked based on the number of local employees is presented, including SK+G, B&P Advertising, Media & PR, and The Glenn Group.

  • TBWA joins $1 billion-agency club. Lafayette, J. // Advertising Age;2/24/1992, Vol. 63 Issue 8, p40 

    Reports that TBWA has joined the $1 billion club among independent US-based agencies when its 1991 billings topped the $1 billion mark, the first time in the agency's 21-year history. TBWA's expansion plans; Asian markets; Strategic acquisitions; Comments from Willam Tragos, chairman-ceo, TBWA;...

  • Daihatsu ads to end as U.S. exit nears.  // Advertising Age;2/24/1992, Vol. 63 Issue 8, p42 

    Reports that Diahatsu America will cease advertising in the US market for cars and sport utility vehicles within six months. Kresser/Craig, Santa Monica, Calif. handles the $10 million account; Plans for staff reassignment; Comments from Bob Kresser, chairman of Kresser/Craig.

  • Recession adds price to image ads. Sloan, P. // Advertising Age;2/24/1992, Vol. 63 Issue 8, p45 

    States that in this recession-torn economy, advertisers are beginning to slip prices into some very tony ads. The reason: advertisers don't want consumers to believe the maxim that if they have to ask a product's price, they can't afford it. Swarovski Jewelry U.S. broke a $4 million magazine...

  • Split decisions grow as advertisers seek edge. Gleason, Mark; Petrecca, Laura // Advertising Age;11/11/96, Vol. 67 Issue 46, p1 

    Examines how marketers are splitting their advertising of single brands among more than one advertising agency. Marketers using split-agency relationships include AT&T, Blockbuster, Boston Market, Budweiser, Coca-Cola, Kodak, McDonald's, and Sears; Names of the agencies used by these marketers;...

  • The `subplot' thickens. Miller, Julia // Advertising Age's Creativity;Mar1997, Vol. 5 Issue 2, pMW1 

    Presents information on the advertising accounts of Chicago, Illinois firms. Comparison of these accounts to other states in the United States; Views of Mike Fornwald, creative director at Arian; Decrease in the number of accounts given to Chicago firms.

  • Global village. Wentz, Laurel; Hoag, Christina // Advertising Age International;Sep96, pI3 

    Compiles news topics pertaining to companies in the advertising industry as of September 1996. Includes cola competition between Coca-Cola and Pepsi-Cola in Venezuela; Launching of international campaign by Hong Kong shoemaker Sprandi; Appointment of L. Gordon Crovitz as managing director for...

  • `AAI' charts show yearly growth, consolidation. Wentz, Laurel; Emmons, Sasha // Advertising Age International;Sep96, pI32 

    Discusses the performance of advertising agencies worldwide. Percent growth; Demographic location of international offices; Trend among manufacturers to use services of two accounts.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics