Seeking Drivers for the Mass Adoption of MMS

Willingham, Mark
September 2005
Wireless Week;9/15/2005, Vol. 11 Issue 19, p40
Trade Publication
Focuses on the way mobile network service providers could achieve mass adoption of a mobile messaging technology. Eagerness of service providers to test receptivity of enhanced messaging services; Challenges faced by service providers in introducing a messaging technology; Strategy for introducing an enhanced mobile communication service.


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