TITLE

Seeking Drivers for the Mass Adoption of MMS

AUTHOR(S)
Willingham, Mark
PUB. DATE
September 2005
SOURCE
Wireless Week;9/15/2005, Vol. 11 Issue 19, p40
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the way mobile network service providers could achieve mass adoption of a mobile messaging technology. Eagerness of service providers to test receptivity of enhanced messaging services; Challenges faced by service providers in introducing a messaging technology; Strategy for introducing an enhanced mobile communication service.
ACCESSION #
18271415

 

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