TITLE

Ogilvy on a book tour, selling

AUTHOR(S)
Garfield, Bob
PUB. DATE
July 1999
SOURCE
Advertising Age;7/26/1999, Vol. 70 Issue 31, p46
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents the author's views on the advertising principles of Ogilvy and Mather chief executive officer David Ogilvy. Primary principle on advertising; Reaction of the industry to his practice of advertising; Concern on the state of the advertising industry.
ACCESSION #
18271409

 

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