TITLE

Allegations won's stall Carnival ads

AUTHOR(S)
Goetzi, David
PUB. DATE
July 1999
SOURCE
Advertising Age;7/26/1999, Vol. 70 Issue 31, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the claims of Carnival Cruise Lines that it has no plans to alter its marketing efforts in the wake of the allegations of widespread sexual harassment and assault on its ships. A Carnival spokeswoman said the cruise line's national television efforts are on planned hiatus during the summer months but are scheduled to resume without creative changes in the fall. Coopers/HMS Partners, Miami, Florida, is Carnival's agency. The marketer disclosed in court papers that employees were accused of sexual harassment or assault 62 times within a five-year span through August 1998. A former employee is suing Carnival, claiming she was raped aboard a ship.
ACCESSION #
18271344

 

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