Searching for Service

Smith, Brad
September 2005
Wireless Week;9/15/2005, Vol. 11 Issue 19, p12
Trade Publication
Focuses on the increase in the number of consumers in the U.S., who used Internet search engines to help them shop for wireless phones and services. Involvement of the search engines and portals in wireless communications; Estimate on the number of consumers who will search online for wireless service in 2005; Benefits of the search engines to wireless carriers, according to David Rubinstein, telecommunications category director for Yahoo! Search Marketing; Way in which wire carriers could take advantage of the online shopper, according to Rubinstein.


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