Fruit fortifies your follicles

August 1999
Advertising Age;8/23/1999, Vol. 70 Issue 35, p30
Trade Publication
This article provides information on an advertising campaign created by Publicis for the U.S. launch of Cosmair's Nutrisse Nutricolor Masque in 1999. The new permanent hair color is being touted as nourishing hair while it is being colored. The multimedia campaign will include television, print, in-store promotions and couponing.


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