TITLE

found art

PUB. DATE
August 1999
SOURCE
Advertising Age;8/23/1999, Vol. 70 Issue 35, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the new advertisement of ski marketer K2 as of August 1999. The effort shows that the connection between a skier and a mountain is like the bond between mother and child. A fall campaign in skiing magazines features an all-American red, white and blue palette.
ACCESSION #
18265195

 

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