TITLE

Real-man snack

PUB. DATE
August 1999
SOURCE
Advertising Age;8/23/1999, Vol. 70 Issue 35, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the new advertising campaign of Nabisco Biscuit Co. breaking national and syndicated television as of August 1999. Two 30-second spots, via J. Walter Thompson USA, position the biscuit maker as a hunger-satisfier. The continuing theme line: It is not for nibblers.
ACCESSION #
18265192

 

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