TITLE

Shorter name, same music

PUB. DATE
August 1999
SOURCE
Advertising Age;8/23/1999, Vol. 70 Issue 35, p25
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the launch of the first national TV effort of Nationwide, previously Nationwide Insurance Enterprise, with a 60-second spot on the Today show on NBC on September 1, 1999. The spot, via Temerlin McClain, keeps the tagline Nationwide is on your side and longtime seven-note musical signature.
ACCESSION #
18265191

 

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