TITLE

Dunkin' Donuts customers hot for Coolatta

PUB. DATE
May 1999
SOURCE
Advertising Age;5/10/1999, Vol. 70 Issue 10, p66
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the television advertising for the launch of the Coolatta drink from Dunkin' Donuts in the U.S. as of May 1999. Created by Hill, Holiday, Connors Cosmopulos, the advertisements how the extreme fondness Coolatta drinkers gave for the ice-cold beverages. One commercial for the Chocolate Coolatta shows a pregnant woman, with a chocolate craving, ordering four large drinks, and using an audiotape to pretend that she has a van load of children.
ACCESSION #
18265175

 

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