Condiment with a 'tude

May 1999
Advertising Age;5/10/1999, Vol. 70 Issue 10, p62
Trade Publication
This article reports on the launch of an advertising campaign for Heinz ketchup by H.J. Heinz Co. in the U.S. in April 1999. After five years of dormant advertising, Heinz is back with a $50 million global campaign from Leo Burnett Co. The campaign is aimed at teenagers and coins a new catchphrase, ketchuppy. The multiple-spot series will hit Canada, Kansas City, Kansas, and Albany, New York.


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