Petaling lingerie

May 1999
Advertising Age;5/10/1999, Vol. 70 Issue 10, p61
Trade Publication
This article reports that television commercials for J.C. Penney Co.'s Floralace lingerie breaks in the U.S. national television on May 10, 1999. The spots feature women in bras and panties lying in fields of flowers that match. Unlike the tack marketer such as Victoria's Secret are taking in appealing to men, Penney's approach focuses on a woman's need to be feminine. The spots, which were originally produced for the Hispanic market, were created by Cartel Creativo, Penney's Hispanic shop.


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