Children's catalog plays well

May 1999
Advertising Age;5/10/1999, Vol. 70 Issue 10, p30
Trade Publication
This article reports the release of the Pottery Barn Kids spring 1999 catalog to 1 million consumers in the U.S. as of May 1999. Pottery Barn, a unit of Williams-Sonoma, first tested the kids concept with an issue mailed to 500,000 consumers in January 1999 and, said once customer service representative, sales were so brisk that most items ended up on back order. She claimed pottery barn had to push back the timetable for spring 1999 mailing so it could restock much of the merchandise, consisting largely of beddings, furniture and rugs. Fall and holiday catalogs are also planned for 1999.


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