TITLE

Driven to extremes

PUB. DATE
May 1999
SOURCE
Advertising Age;5/10/1999, Vol. 70 Issue 10, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports the launch of an advertising campaign by Top Driver driving school in the U.S. on May 15, 1999. The television spots revolves around the theme of road rage meets driver's education. In four 30 second-commercials, hidden camera footage shows rival instructors from rival schools disposing of a dead body, bashing mailboxes, or beating a failing student. The $2 million campaign from Dweck will air on major markets.
ACCESSION #
18265154

 

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