TITLE

Activated

PUB. DATE
May 1999
SOURCE
Advertising Age;5/10/1999, Vol. 70 Issue 10, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports the launch of an advertising campaign by Russell Athletic in the U.S. in May 1999. The television, print an interactive effort from WestWayne features the tagline, Made for the long run and costs $20 million. Advertisements show men, women and children donning Russell sports attire.
ACCESSION #
18265153

 

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