TITLE

Multiple 'organics'

PUB. DATE
May 1999
SOURCE
Advertising Age;5/10/1999, Vol. 70 Issue 10, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the advertising campaign for the launch of the Herbal Essences skin care line from Clairol in the U.S. as of May 1999. The Kaplan Thaler Group campaign, estimated to cost around $90 million, includes print advertisements that will break in June.
ACCESSION #
18265152

 

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