TITLE

Board story

PUB. DATE
June 1999
SOURCE
Advertising Age;6/14/1999, Vol. 70 Issue 25, p62
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the advertising campaign created by Dentsu for the joint venture of Tropicana Products and Kirin Beverage Co. The look is Los Angeles, California but the buildings are really in Tokyo, Japan. All text in the commercial, as well as the voice-over, are in English. In the spot, two billboards come to life, the juice is drained from the glass in the Tropicana advertisement by an unseen thirsty entity. Later a pedestrian finds a lipstick on the sidewalk.
ACCESSION #
18260750

 

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