Board story

June 1999
Advertising Age;6/14/1999, Vol. 70 Issue 25, p62
Trade Publication
This article focuses on the advertising campaign created by Dentsu for the joint venture of Tropicana Products and Kirin Beverage Co. The look is Los Angeles, California but the buildings are really in Tokyo, Japan. All text in the commercial, as well as the voice-over, are in English. In the spot, two billboards come to life, the juice is drained from the glass in the Tropicana advertisement by an unseen thirsty entity. Later a pedestrian finds a lipstick on the sidewalk.


Related Articles

  • Tropicana Pure Premium. Freeman, Laurie // Advertising Age;6/26/2000, Vol. 71 Issue 27, ps8 

    Reports on the success of Tropicana Pure Premium orange juice as a result of Tropicana's advertising. Marketing by Roger Berdusco; Tropicana as the third largest selling brand in the grocery business; Development of the company's advertising campaign.

  • Squeeze Play.  // Prepared Foods;Feb2009, Vol. 178 Issue 2, p25 

    The article reports that a marketing and advertising campaign will be rolled-out by Tropicana Products Inc. for Tropicana Pure Premium Orange Juice. The campaign aims to reinforce the brand and create awareness regarding its benefits. The campaign also wants to make consumer realize that the...

  • Tropicana has the world for breakfast.  // Media Week;3/11/2008, Issue 1153, p19 

    The article reports on the launch of a global advertising campaign by fruit juice brand Tropicana. The brand is hoping that the new campaign will build on the success of its breakfast in New York advertisement. The advertisement features people from across the world enjoying the juice whether it...

  • NEWS ROUNDUP.  // Brandweek;11/06/2000, Vol. 41 Issue 43, p8 

    Presents news on the marketing and advertising industry of the United States as of November 6, 2000. Budget of the advertising campaign of MySimon.com, a comparison shopping Web site; Advertising strategy for Tropicana's single-serve lineup of Dole Juices; Promotion of Josh Goldstine to senior...

  • TROPICANA GOES BACK TO NATURE IN NEW GLOBAL PITCH. ZMUDA, NATALIE // Advertising Age;2/20/2012, Vol. 83 Issue 8, p3 

    The article considers marketing management by orange juice industry firm Tropicana Products Inc., a subsidiary of PepsiCo Inc. An international advertising campaign by Tropicana stressing that its oranges are grown in Florida is discussed. A change to be instituted in the company's packaging in...

  • BOOSTING SALES IS OAT SO SIMPLE.  // Grocer;3/16/2013 Supplement, p24 

    The article focuses on Quaker Oats Co. which has supported retail customers with smart innovation and creative marketing campaigns encouraging more people to eat a healthier breakfast on-the-go and at home. Patrick Kalotis, group marketing director of Quaker and Tropicana Products Inc., states...

  • P&G rapped for juice claims. Dagnoli, Judann; Freeman, Laurie // Advertising Age;10/1/1990, Vol. 61 Issue 41, p8 

    The article reports that the Florida Department of Citrus wrote Procter & Gamble Co. to express concerns that a television spot for P&G's Citrus Hill Fresh Choice orange juice unfairly disparaged the orange juice industry. The letter asked for a meeting to discuss modifying the campaign. The...

  • Week in Review.  // Brandweek;3/2/2009, Vol. 50 Issue 9, p004 

    The article presents news items related to marketing. Tropicana has decided to eliminate a package redesign for its orange juice line that it implemented in January of 2009 because of consumer complaints that were received about it. Saks Fifth Avenue has launched an aggressive advertising...

  • Pure Premium Gets Juiced. Reyes, Sonia // Brandweek;6/30/2003, Vol. 44 Issue 26, p8 

    Reports on the advertising campaign of orange juice manufacturer Tropicana featuring the winsome girl with outstretched arms named Tropic-Ana who first appeared in their advertisements in 1951. Competition being faced by Tropicana in the market; Focus of the advertising campaign of Tropicana...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics