Methodology for AA 300

June 1999
Advertising Age;6/14/1999, Vol. 70 Issue 25, ps10
Trade Publication
This article presents the methodology for ranking publications in the Ad Age 300 report. Publications are ranked by gross revenue from advertising and circulation. Advertising revenue in most cases is obtained from monitoring services, including Publishers Information Bureau. For most unmonitored magazines, Ad Age multiples advertising pages times one-time national black and white rates to arrive at gross advertising dollars. This methodology is an industry standard. Circulation revenue is the sum of revenue generated by subscription and newsstand sales. The various components in determining gross revenue come from various sources, including Audit Bureau of Circulations.


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