TITLE

Soft spots appear, revenues up 5.9% after a stellar '97

PUB. DATE
June 1999
SOURCE
Advertising Age;6/14/1999, Vol. 70 Issue 25, ps1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the revenue posted by the top magazines in 1999. Softness in critical magazine advertising categories that hit computer magazines and consumer news weeklies, plus continued decline in newsstand sales left the Ad Age 300 with a 5.9 percent gain in gross revenue in 1998. Total gross revenue for the top 300 magazines reached $27.08 billion. Consumer monthlies grew 7.9 percent in total revenue. Computer magazines reeled under the effects of advertising reductions from computer and software marketers and consumer magazines, weeklies in particular, found automobile advertising saturated. Automobiles and computers are two of magazines' top three categories. INSETS: Computer magazines feel Internet squeeze;WHAT IT TAKES TO BE NO. 1.
ACCESSION #
18260665

 

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