TITLE

Account Action

PUB. DATE
March 1999
SOURCE
Advertising Age;3/8/1999, Vol. 70 Issue 10, p48
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The section presents information on a number of advertising contracts in the U.S. as of March 8, 1999, including Philip Morris Cos. and Canon USA.
ACCESSION #
18260284

 

Related Articles

  • Smoke and mirrors. Lippert, Barbara // Adweek Eastern Edition;12/14/1998, Vol. 39 Issue 50, p34 

    Comments on the television advertisements for Philip Morris' tobacco products in the United States. Ad campaign telling children and teenagers that it is not cool to smoke; Attempts of advertisers to look responsible; Focus on the peer-pressure effect of the ads.

  • Smoke and mirrors. Lippert, Barbara // Adweek Western Edition;12/14/98, Vol. 48 Issue 50, p34 

    Focuses on the advertisements of Philip Morris that lack the theme of health. Peer-pressure aspects as center of ads; Tagline; Description.

  • Marlboro Medium goes on I.D. hunt. Warner, Fara // Brandweek;10/18/93, Vol. 34 Issue 42, p1 

    Reports on Philip Morris' promotional campaign for Marlboro Medium which features a variation of the cowboy theme and a different tagline. Increase in advertising campaign for Marlboro Medium in the fourth quarter of 1993 and into 1994; Marlboro Medium's market share; Other Philip Morris'...

  • PM Claims Ads Voluntarily Pulled. Melillo, Wendy // Adweek Midwest Edition;06/12/2000, Vol. 41 Issue 24, p80 

    Deals with Philip Morris' decision to pull out its advertisements from a number of magazines. Reasons for the move; Investigation into the tobacco industry; Concerns for other advertisers.

  • Smoke and Mirrors. Lippert, Barbara // Adweek Southeast Edition;12/14/98, Vol. 19 Issue 50, p34 

    Criticizes the advertising campaign of the Philip Morris company which tells kids not to smoke. Features of the `Bus' commercial; Information on `Who You Are' spot; Description of the `Being Different' advertisement.

  • Smoking Lung. Lippert, Barbara // Adweek Southeast Edition;02/14/2000, Vol. 21 Issue 7, p30 

    Focuses on the print advertisement for Virginia Slims, a brand of cigarette manufactured by Philip Morris company. Design and layout; Assessment on the models; Irony as presented by tobacco advertisements.

  • Challenging Big Tobacco. Siebert, T.W. // Adweek Southeast Edition;02/21/2000, Vol. 21 Issue 8, p5 

    Deals with the advertising campaign launched by Philip Morris company regarding its commitment to responsibly market its products. Marketing spending of Philip Morris.

  • Ad groups rally against Philip Morris. Teinowitz, Ira // Advertising Age;6/3/1996, Vol. 67 Issue 23, p54 

    Discusses advertising groups' opposition to Philip Morris Co.'s legislative proposal offering to accept restrictions on tobacco advertising restrictions in turn for protection from further regulation. Comments from Dan Jaffe of the Association of National Advertisers; How advertising critics...

  • Philip Morris claims win despite Euro court loss. Meller, Paul // Advertising Age;7/1/1996, Vol. 67 Issue 27, p26 

    Reports on the results of Philip Morris Cos.' advertising campaign defending smoking in Europe. Features of a lawsuit filed by cookie makers against the company for the campaign; Features of the campaign; Comment by David Greenberg, vice president for corporate affairs for Philip Morris'...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics