TITLE

PROVIDENT OPENS NEW MINES FOR DATA

AUTHOR(S)
Adams, John
PUB. DATE
September 2005
SOURCE
Bank Technology News;Sep2005, Vol. 18 Issue 9, p31
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the data mining and customer relationship management program of Provident Bank. Launch of a marketing automation product that combines the idea of determining customer needs and campaign management; Aim to streamline customer service.
ACCESSION #
18259583

 

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